Author:
MARVELOUS NDIDI B. NWAJEI

Email: favour501@gmail.com

Paper Title:
INFLUENCE OF MARKETING MIX ON LIBRARY SERVICES DELIVERY: A STUDY OF ALEX EKWUEME LIBRARY, FEDERAL POLYTECHNIC., OKO

---

Publised in    (VOLUME 3 NUMBER 4 JULY 2022)
Abstract:

The study anchored on the influence of marketing mix on library service delivery for sustainable development with  Alex Ekwueme Library as a study focus. One specific objective, one research question and one hypothesis were formulated and tested at 0.5 level of significance. The descriptive survey research design was used for the study. A population of 141 (50 for staff and 91 for Library users) was used.  The purposive sampling technique was adopted for the study. This was due to the small sample size of 141 respondents. A structured questionnaire was used to extract data from the respondents. The data collected were analyzed using mean and standard deviation for the research question while an independent t-test was used to test the null hypothesis. The result revealed that there is a significant influence of marketing mix on Library service delivery in the understudied. This underscored the recommendation that scholars, staff and users be exposed to marketing strategies vis a viz marketing mix in order to promote library service for sustainable development through seminars, workshops and symposiums respectively

Keywords: Library, service delivery, marketing, marketing mix, sustainable.

Download full Paper

---

---