Authors:
ARINZE N. OKEKE, CHINELO ESTHER OKOYE AND VICTOR AGUSIOBO

Emails: nickyokeke2@gmail.com, amazonelo27@gmail.com, victoragusiobo2022@gmail.com

Paper Title:
COMMUNICATING AFRICA: PERSPECTIVES ON WESTERN MEDIA STEREOTYPICAL COVERAGE OF CRITICAL ISSUES IN AFRICA
Publised in OKO JOURNAL OF COMMUNICATION AND INFORMATION SCIENCE    (VOLUME 3 NUMBER 4 JULY 2022)
Abstract:

The image of Africa comes alive in the perception of the western media only when there is disaster, war and leadership crisis. Beyond the negative narratives, some scholars had argued against the perception that Africa is being negatively reported and covered, For the western media, Africa is a third world and developing continent, hence associated with poverty, disease, underdevelopment, bad governance and several leadership questions. The media images of the ‘third world’ are a theme of total misrepresentation. This paper discusses stereotyping in western media and anchors on the agenda-setting theory and Media Framing Theory. The paper observes that Aljazeera portrays the Asian continent in diverse positive ways and recommends that African media can do the same.

Keywords: Perception, stereotype, coverage, critical, press, media

Viewy Full Paper

---

---