Author:
MARIA KISUGU OBUN-ANDY

Email: maria76kisugu@gmail.com

Paper Title:
The Place of Social Media and its Impact in Nigeria

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Publised in OKO JOURNAL OF COMMUNICATION AND INFORMATION SCIENCE    (VOLUME 3 NUMBER 1 FEBRUARY 2020)
Abstract:

The study investigates the place of social media and its impact in Nigeria.  The major objective of this study is to determine how the use of social media impact on Nigeria with specific emphasis on the strength, weakness, threat and opportunities.  The study used survey research design with one hundred and eighty six respondents randomly selected from the community area where the research was carried out.  The paper adopted purposive random sampling techniques and selected (200) respondents.  The respondents were given questionnaire to fill in order to determine their perceptions.  The findings of this study seem to confirm the assumption that social media impact on Nigerians in more positive ways though, has some negative effect.  The study therefore recommends that Nigeria should focus on the opportunities available in social media and do away with the negative aspects.  Concerned global regulatory bodies should do more at ensuring that social media content is being censored.  Parents should engage their children in discussions that disabuse their mindset from thought of engaging in wrong activities on social media.

Keywords: Social media, Networking sites, Global Village, SWOT Analysis

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